Tanum Karl Johan is Oslo’s oldest bookstore located on the city’s main street. The project is a full renovation, which means completely tearing down the old interior. From having several floor levels, the store reappeared with all functions on one floor with a stronger visual relationship to the street and more rough materials to emphasize the physical appearance of the book.
The traditional green color of Tanum is continued into two shades; a dark green as a calm backdrop and the light green as a signal color. Elements from the Flag Ship Store at Karl Johan will give basis for other stores in the Tanum chain. The furniture is mobile and flexible, shaped to signalize actuality and be able to adapt to various actions and happenings at the store.
Designed by JVA
The 6 “UNIQLO CUBES,” have arrived in New York City, now at the Highline Rink. The cubes celebrate UNIQLO’s innovative yet classic apparel in smart jewel-like architectural packages. HWKN’s designed cubes illuminate and enlighten neighborhoods with an in-depth look into UNIQLO’s unique product quality. The pop-up stores showcase UNIQLO by forming simple volumes with high-tech surfaces cladding their gridded surface.
Once the cube is plopped into location, a section of the form slides open like a vault, inviting people to come visit, try on clothes, and purchase the treasures that lay inside. At night all cubes glow in the dark and mark their presence. UNIQLO’s brand presence emerges from the powerful simplicity of the form, to the glowing facades, all the way down to the details; unfolding the highest material and manufacturing quality.