Category

Pop-up

POP UP! UNIQLO Pop Up Store by HWKN, New York

By | Design, Pop-up, Retail Design

POP UP UNIQLO Pop Up Store by HWKN New York POP UP! UNIQLO Pop Up Store by HWKN, New York

The 6 “UNIQLO CUBES,” have arrived in New York City, now at the Highline Rink. The cubes celebrate UNIQLO’s innovative yet classic apparel in smart jewel-like architectural packages. HWKN’s designed cubes illuminate and enlighten neighborhoods with an in-depth look into UNIQLO’s unique product quality. The pop-up stores showcase UNIQLO by forming simple volumes with high-tech surfaces cladding their gridded surface.

POP UP UNIQLO Pop Up Store by HWKN New York 02 POP UP! UNIQLO Pop Up Store by HWKN, New York

Once the cube is plopped into location, a section of the form slides open like a vault, inviting people to come visit, try on clothes, and purchase the treasures that lay inside. At night all cubes glow in the dark and mark their presence. UNIQLO’s brand presence emerges from the powerful simplicity of the form, to the glowing facades, all the way down to the details; unfolding the highest material and manufacturing quality.

POP UP UNIQLO Pop Up Store by HWKN New York 03 POP UP! UNIQLO Pop Up Store by HWKN, New York

POP UP UNIQLO Pop Up Store by HWKN New York 04 POP UP! UNIQLO Pop Up Store by HWKN, New York

POP UP UNIQLO Pop Up Store by HWKN New York 05 POP UP! UNIQLO Pop Up Store by HWKN, New York

POP UP UNIQLO Pop Up Store by HWKN New York 06 POP UP! UNIQLO Pop Up Store by HWKN, New York

POP UP UNIQLO Pop Up Store by HWKN New York 07 POP UP! UNIQLO Pop Up Store by HWKN, New York

POP UP UNIQLO Pop Up Store by HWKN New York 08 POP UP! UNIQLO Pop Up Store by HWKN, New York

POP UP UNIQLO Pop Up Store by HWKN New York 09 POP UP! UNIQLO Pop Up Store by HWKN, New York

POP UP! Schwarzkopf LIGHTBOX by HPP Architects, Düsseldorf

By | Interiors, Pop-up, Retail Design

Schwarzkopf LIGHTBOX by HPP Architects Dusseldorf POP UP! Schwarzkopf LIGHTBOX by HPP Architects, Düsseldorf

Today, the Schwarzkopf LIGHTBOX by Karl Lagerfeld was awarded with the iF communication design award 2012. The reusable and recyclable pop-up-store receives the prize in the category corporate architecture. The mobile hair temple was being built for four weeks on Düsseldorf’s Königsallee, on occasion of the European Song Contest in Düsseldorf in May 2011. The concept sketch by Karl Lagerfeld therefore was architecturally planned and realized by HPP Architects.

Schwarzkopf LIGHTBOX by HPP Architects Dusseldorf 02 POP UP! Schwarzkopf LIGHTBOX by HPP Architects, Düsseldorf

The store communicates itself mainly by a changeable illuminated façade, made of 60 lighting fields. These fields show silhouettes of the models of Lagerfeld’s Music Lovers photo exhibition, inspired by Schwarzkopf’s famous company key visual. Since six decades the iF design award honors extraordinary design work. The iF label internationally stands for outstanding design.

Schwarzkopf LIGHTBOX by HPP Architects Dusseldorf 03 POP UP! Schwarzkopf LIGHTBOX by HPP Architects, Düsseldorf

Schwarzkopf LIGHTBOX by HPP Architects Dusseldorf 04 POP UP! Schwarzkopf LIGHTBOX by HPP Architects, Düsseldorf