The 6 “UNIQLO CUBES,” have arrived in New York City, now at the Highline Rink. The cubes celebrate UNIQLO’s innovative yet classic apparel in smart jewel-like architectural packages. HWKN’s designed cubes illuminate and enlighten neighborhoods with an in-depth look into UNIQLO’s unique product quality. The pop-up stores showcase UNIQLO by forming simple volumes with high-tech surfaces cladding their gridded surface.
Once the cube is plopped into location, a section of the form slides open like a vault, inviting people to come visit, try on clothes, and purchase the treasures that lay inside. At night all cubes glow in the dark and mark their presence. UNIQLO’s brand presence emerges from the powerful simplicity of the form, to the glowing facades, all the way down to the details; unfolding the highest material and manufacturing quality.
Today, the Schwarzkopf LIGHTBOX by Karl Lagerfeld was awarded with the iF communication design award 2012. The reusable and recyclable pop-up-store receives the prize in the category corporate architecture. The mobile hair temple was being built for four weeks on Düsseldorf’s Königsallee, on occasion of the European Song Contest in Düsseldorf in May 2011. The concept sketch by Karl Lagerfeld therefore was architecturally planned and realized by HPP Architects.
The store communicates itself mainly by a changeable illuminated façade, made of 60 lighting fields. These fields show silhouettes of the models of Lagerfeld’s Music Lovers photo exhibition, inspired by Schwarzkopf’s famous company key visual. Since six decades the iF design award honors extraordinary design work. The iF label internationally stands for outstanding design.